Job Description
DESCRIPTION
We’re looking for a Sr. Product Marketing Manager to join our lifecycle marketing team to run mid and lower funnel integrated marketing campaigns. As Sr. PMM you will author marketing briefs that lead to breakthrough creative, lifting brand attribute perceptions and delivering ROI to the business. Your campaign will inspire non-smart home customers to connect smart devices to Alexa and compel existing smart home customers to expand their Alexa home.
Successful candidates will live in customer insights and understand how to turn them into best in class messaging. You revel in creative development and can draw from past experiences developing copy and visuals, either yourself or guiding agency partners. You are a strong channel strategist, coming up with new ways to optimize existing channels through media mix, targeting, and flighting, while having a strong knowledge of the next frontier of media touchpoints we should test. You are a strong collaborator and are expected to build relationships with internal marketers to ensure your campaign is holistic while engaging to positively build our Devices marketing community. You know how to be scrappy but can also operate as part of a larger team and business.
The role requires "outside the box" thinking balanced with a strong customer, operational, and creative focus. This includes new ways of thinking about marketing measures and how to link your campaigns to key output measures like sales and engagement. Most importantly, you take challenges head on with a positive, play-to-win attitude that influences others around you.
Key job responsibilities
You will work with cross functional market research teams to uncover insights that inform creative briefs. You'll use these insights and depth of customer knowledge to come up with marketing ideas to reach our target audiences, and work with key stakeholders to develop breakthrough creative. You'll develop marketing plans and think of new tactics to evangelize to customers why Alexa is better when connected to other types of devices. You'll balance tactical execution with strategic thought leadership. Measurement will also be a core responsibility, working with BI, Econ, or partner marketing teams to improve how we think about evaluating our marketing campaigns.
About the team
Our homes are an important part of our daily experiences, now more than ever. They are where life happens, where we grow up, where we laugh, bond and feel safe and secure. Smart homes help make our lives easier, safer and more entertaining. You can be part of the team that delivers that value to our customers, and in doing so you can shape the future of the smart home. Join a team filled with opportunity to both deliver on new ideas as well as scale your impact. You will be part of a team that embraces calculated risk taking, moves fast to bring value to customers and has fun together while doing so.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Job Tags
Full time, Internship,